Newly Updated - The Practical Marketing Checklist For Solo Lawyers

A practical marketing checklist for solo lawyers covering leads, referrals, follow-up, visibility, positioning and keeping work coming into your practice.

How to keep work coming in when client work takes over

We’ve newly updated and launched The Practical Marketing Checklist for Solo Lawyers.

It is designed around a familiar problem.

You get busy.

Client work takes over.

Marketing drops away. Follow-up gets pushed back. Visibility fades.

Then eventually the leads starts to thin.

The updated checklist is designed to help established solo lawyers keep doing the practical things that bring work into the practice.

It covers:

Findability

Leads and intake

Follow-up

Referrals

Visibility

Positioning

Capacity to market

The new October 2026 edition also includes a practical action plan to help identify what needs attention and what to do next.

This is not about doing everything at once.

It is about making sure the activities that generate future work do not disappear simply because you are busy with the work already there.

Being busy today is not the same thing as building a profitable, sustainable and viable solo practice.

Get The Newly Updated Practical Marketing Checklist For Solo Lawyers Here

A Solo Practice Strategy Session can help you clarify the work you want to do, the practice you want to build and the decisions required to get there.

Book A Solo Practice Strategy Session Now

Ippolito Advisory works with solicitors, barristers and independent lawyers across Sydney, Melbourne, Brisbane, Adelaide, Perth, Hobart, Canberra, Darwin and regional Australia and internationally who want to build stronger, more sustainable legal practices.

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