The Practical Marketing Checklist For Solo Lawyers
A practical checklist for solo lawyers who want to stay visible and keep referrals and leads coming in
What This Is
Solo practice has a habit of slipping into service mode.
You get busy.
You focus on the work in front of you.
Marketing drops away.
Follow-up and visibility fades.
Then the phone quietens down and your pipeline of work starts to dry up.
This checklist is designed to help solo lawyers review the practical things that keep work coming in.
It is practical, direct, and built for lawyers who want to see what may be missing before the practice goes too quiet.
Who It’s For
This checklist is for solo lawyers who:
want to keep work coming in more consistently
know they should be doing more around marketing, networking and follow-up
have been too busy serving work to keep generating it
want practical advice
What It Covers
online visibility and contact points
intake and lead response
follow-up with leads, past clients and referrers
networking and referral relationships
positioning and credibility
content and staying front of mind
search visibility and paid marketing
admin, automation, AI and capacity
staying in growth mode
Why It Matters
The mistake is usually not that solo lawyers do not know these things matter.
The mistake is treating them as extra.
Networking gets pushed back. Follow-up gets delayed. Visibility fades. The practice stays busy for a while, but growth stalls.
This checklist is designed to help you catch that earlier.
Because busy is not the same thing as building a healthy practice.
$29 AUD
A practical checklist for solo lawyers who want to stay visible, reduce friction, and keep work coming in.
If This Raised Questions
If this checklist highlights bigger issues in your practice, positioning, pipeline or systems, we can work through those with you properly at