The Practical Marketing Checklist For Solo Lawyers
How to keep work coming in when client work takes over
A practical checklist for solo lawyers who want to stay visible and keep referrals and leads coming in
What This Is
Solo practice has a habit of slipping into client service mode.
You get busy.
You focus on the client work directly in front of you.
Then you get really busy.
Marketing drops away.
Follow-up gets pushed back.
Your visibility to everyone else starts to fade.
Then the leads quieten down and the pipeline starts to dry up.
Eventually, you are not so busy anymore.
This checklist is designed to help established solo lawyers keep doing the practical things that bring work into the practice — even when they are busy doing the work already there.
Who It’s For
This checklist is for established solo lawyers who:
want to keep work coming in consistently
know they should be doing more around marketing, networking and follow-up
have been too busy doing client work to keep generating the next work
want practical guidance on exactly what to do
What It Covers
being easy to find and contact
improving enquiry and intake processes
following up leads and past clients
building relationships with referrers
staying visible and front of mind
sharpening your market positioning
improving your online and search presence
using AI and automation where they genuinely help
making regular time for marketing and business development
Why It Matters
The problem is usually not that solo lawyers don't know these things matter.
The problem is that marketing and business development are treated as something extra - something to get to after the client work is finished.
Networking gets pushed back.
Follow-up gets delayed.
Visibility fades.
The practice stays busy for a while.
Then the pipeline starts to thin.
This checklist helps you catch that earlier and gives you practical things to do about it.
Because being busy today is not the same thing as building a profitable, sustainable and viable solo practice.