Generalist Solo Practice Is Getting Riskier

Solo Practice Strategy

14 Jan

Being Good At Everything No Longer Differentiates

I’ll be blunt.

I’m seeing more solo lawyers feeling pressure in 2026 they didn’t feel a few years ago.

Margins are tightening.

Clients are better informed.

Competition is broader.

AI is beginning to change how legal work is delivered.

In that environment, being known for something specific matters more than ever.

Without clear positioning, charging premium fees becomes harder, and solo practice becomes more fragile than it needs to be.

Niching down, even into something that feels a little esoteric, is no longer risky.

It’s often the sensible move.

And no, this doesn’t mean walking away from your existing practice.

You can niche while continuing to practise in your core areas.

If you want a practical, no-nonsense way to think through and action a legal niche, we’ve built a simple checklist for lawyers.

A practical, no-nonsense checklist to move from idea to action.

It’s $29.

Deliberately low.

If you’re a solo lawyer thinking seriously about the future, without walking away from existing work - this is where I’d start!

We have also produced a niche strategy guide explaining how successful solo lawyers should choose, test, and position a niche.

Here is a short diagnostic self assessment tool to help clarify your strengths and opportunities before committing to a legal niche.

Got 15 minutes?