Who We Work Best With
We work best with capable solo lawyers who are good at the law, but want better control over the practice around the law.
Our Ideal Client
Our ideal client is not “any lawyer who wants coaching”.
It is much narrower than that.
We work best with capable solo lawyers who are already good at the law, or clearly capable of becoming good at it, but who are feeling the weight of running a practice as a business.
They may be sole practitioners, small law firm principals, barristers, consultant lawyers, or lawyers preparing to go out on their own.
What They Usually Want
Usually, what they want is more control over the things that sit around the legal work.
Things like fees, billing, income, time, clients, workflow, capacity, systems, positioning, profitability, and the sensible use of technology and AI.
What They Are Really Buying
Coaching is not really the main purchase.
Our judgment is.
The lawyer wants someone who has practised law, run a firm, taught lawyers, managed people, dealt with clients, and lived with the consequences of practice decisions.
Someone who can say, plainly.
This is the real issue. Fix this first.
Unsurprisingly they want Paul Ippolito.
Common Pressure Points
Often, the practice is busy but not controlled enough.
Sometimes it is profitable, but stretched too thin.
In other cases, there are good clients but weak systems.
Independence may be there on paper, while too much still depends personally on the lawyer.
There is often a sense that something is off, even if the pressure point is not yet clear.
The lawyers we work best with are intelligent, independent-minded, and mildly sceptical of generic business coaching.
They do not want rah-rah motivation.
What they want is direct, practical advice from someone credible enough to challenge them.
When Lawyers Usually Come To Us
Lawyers usually come to us when they are:
preparing to go solo;
recently solo and discovering that practising law and running a law business are different things;
established but stuck;
busy but not making enough money;
wanting to niche or reposition or grow and scale the practice;
trying to use technology and AI sensibly.
In Simple Terms
We work best with capable solo lawyers who want more control over their practice, are prepared to think commercially, and need practical guidance on structure, pricing, positioning, systems, capacity, profitability, and the sensible use of technology and AI.
Or simpler again:
Good solo lawyers who want to run a better practice.
If This Is You
If this is you, it is probably time to stop avoiding the issue.
We can look at the practice properly, identify what needs attention first, and decide whether working together makes sense.
No pretending everything is fine.