Build Your Legal Niche To Build Your Future As A Solo Lawyer

A Practical Guide To Staying Relevant And In Demand As A Solo Solicitor

Most sole practitioner lawyers I speak with these days know they should specialise.

Few, however, know where or how to start.

Many resist the idea of really specialising because it feels risky - like turning away work in an uncertain market.

But the solo lawyers who are doing well today are increasingly known for something specific, not something general.

A Same Same Legal Market

And in the age of GenAI, where routine and repetitive work is being automated fast, having a clear niche in sole legal practice isn’t just smart - it’s how you can stay relevant in an increasingly crowded, same-same legal market.

You don’t have to give up your day job to niche up.

In the short to medium term, you can continue in your current generalist or specialist role while building your niche alongside it as a solo solicitor.

We’ve put together a short free guide on how to build and grow a legal niche for sole practitioners, with a practical approach to creating a more focused, resilient and enjoyable small law firm legal practice.

Reach out here for a free copy here or else reach out to me Paul Ippolito for an obligation free chat if you are unsure what your legal niche should be.

Paul Ippolito, Principal of Ippolito Advisory, is a coach for lawyers helping sole practitioners set up, launch, and grow their practices. He is available for media enquiries, speaking and consulting. You can contact him here.