Build Your Legal Niche To Build Your Future As A Lawyer

A Practical Guide To Staying Relevant and In Demand As A Lawyer In The Age Of AI

Most lawyers I speak with these days know they should specialise.

Few, however, know where or how to start.

Many resist the idea of really specialising because it feels risky - like turning away work in an uncertain market.

But the lawyers who are doing well today are increasingly known for something specific, not something general.

A Same Same Legal Market

And in the age of GenAI, where routine and repetitive work is being automated fast, having a clear niche isn’t just smart - it’s how you can stay relevant in an increasingly crowded, same-same legal market.

You don’t have to give up your day job to niche up.

In the short to medium term, you can continue in your current generalist or specialist role while building your niche alongside it.

We’ve put together a short free guide on how to build and grow a legal niche, with a practical approach to creating a more focused, resilient and enjoyable legal practice.

Reach out here for a free copy here or else reach out to us for a chat if you are unsure what your legal niche should be.

Paul Ippolito is Principal of Ippolito Advisory. He is a legal futurist, lawyer coach and consultant to the legal profession. Paul is available for media enquiries, speaking and consulting. You can contact him here.