Build Your Legal Niche To Build Your Future As A Solo Lawyer

A Practical Guide To Staying Relevant And In Demand As A Solo Solicitor

Most sole practitioner lawyers I speak with these days know they should specialise.

Few, however, know where or how to start.

We have created a self assessment tool here to help you think about it more.

Many resist the idea of really specialising because it feels risky - like turning away work in an uncertain market.

But the solo lawyers who are doing well today are increasingly known for something specific, not something general.

A Same Same Legal Market

And in the age of GenAI, where routine and repetitive work is being automated fast, having a clear niche in sole legal practice isn’t just smart - it’s how you can stay relevant in an increasingly crowded, same-same legal market.

You don’t have to give up your day job to niche up.

In the short to medium term, you can continue in your current generalist or specialist role while building your niche alongside it as a solo solicitor.

We’ve put together a niche guide on how to build and grow a legal niche for sole practitioners, with a practical approach to creating a more focused, resilient and enjoyable small law firm legal practice.

We also have put together a low priced action oriented checklist for lawyers are ready to niche and want a step by step list to help them.

Niching and positioning are strategic decisions with important consequences.

If you want experienced judgement on whether a niche makes commercial and practical sense for your circumstances, the appropriate next step is a private strategy session.