Why Now Might Be The Right Time To Build A Legal Niche (Especially If You're A Solo Lawyer)

A Practical Personalised Structured Program For Solo Lawyers

As we have mentioned before, we work with lawyers who are looking to sharpen their focus and build longer-term positioning in their solo law practice.

Our personalised niche building coaching program is a structured series of 4 sessions, delivered by Zoom over 3 months, based on the approach outlined below.

The work can be grounded in your current legal practice or a separate emerging area, and focuses on the early-stage building blocks of niche development:

What We Cover

• Clarifying where your niche may already be forming

• Identifying what makes it distinct and valuable to your clients

• Validating it with real and prospective client needs

• Starting to build your credibility and visibility in a calm, credible, and measured way so you begin to be seen as the “go-to” in that space

The program is designed to give you a solid foundation, a workable niche direction, and a practical pathway to being known for something specific.

After the four sessions, you’ll have enough clarity and momentum to keep developing the niche at your own pace yourself without us.

Ongoing check-ins are however available if helpful but that’s entirely up to you.

There’s no lock-in after the 4 sessions.

Why Niche As A Solo Lawyer Right Now?

You don’t need to wait until everything feels perfect to start niching.

More importantly GenAI is already reshaping the legal profession.

Solo lawyers are as affected as all other types of lawyers.

Routine and repetitive work is being absorbed quickly often by clients themselves.

Developing a niche isn’t just smart - it’s becoming one of the best ways to future-proof your practice and stand out in a crowded, same-same market.

We make no promises and provide no hype as to how successful you will be - we will just coach you with strategy and guidance to help you build something focused and valuable over time for your sole practice.

It will take work, but our job as your solo lawyer coach is to help make it clear, doable, and aligned with what matters to you.

Our Fees

• AUD $5,500 incl. GST payable in four equal instalments before the start of each session.

• Or $4,400 incl. GST if paid upfront in a lump sum.

Reach out now to reserve your spot or to request the free niche guide if you haven’t yet here.

Paul Ippolito only takes a limited number of coaching clients at a time.

Be that lawyer that is actually known for something !