Solo Practice Marketing

Self-Assessment

Is Your Solo Practice Marketing Actually Working?

Most solo lawyers do not market consistently nor regularly assess how their marketing is tracking.

We believe all solo law firm principals should be constantly tracking and assessing the basics when it comes to marketing their practice.

These include important things like:

Can the right people find you?
Do they understand what you actually do?
Do their enquiries turn into real leads and proper initial conversations?
Are you following up them up consistently until you get an answer?
Are referrals to your firm happening by design or mostly by chance?

This short self-assessment we have prepared is for solo lawyers.

It will help you identify whether your overall marketing including intake, referrals, visibility and positioning are supporting the practice you want to build.

How to use this self-assessment

For each question, choose the answer that best describes your current position:

Yes — this is working well.
Somewhat — it exists, but it is inconsistent or unclear.
No — this needs attention.

1. Are you easy to find and understand?

Can a potential client or referrer quickly work out what you do, who you help, where you practise, and how to contact you?

Yes / Somewhat / No

2. Are enquiries handled properly?

When someone contacts you, is there a clear, prompt and reliable process for responding, assessing fit, explaining next steps?

Yes / Somewhat / No

3. Are you following up deliberately?

Do you have a simple system for following up new enquiries, warm leads, past clients and referrers?

Yes / Somewhat / No

4. Are referrals being effectively managed?

Do your referrers know precisely what work you want, how to best refer to you?

Yes / Somewhat / No

5. Are you visible enough?

Are you showing up consistently in the places your clients, referrers and professional network actually pay attention?

Yes / Somewhat / No

6. Is your positioning clear?

Can someone explain what your practice does clearly in one or two sentences without confusion ?

Yes / Somewhat / No

7. Do you have capacity to market?

Do you have the time, systems, support and discipline to consistently keep marketing and relationship building while client work is busy?

Yes / Somewhat / No

What your answers suggest

Mostly Yes

You probably have some solid foundations.

The next question is whether your marketing is attracting the right work, from the right people, at the right price, in a way that supports the practice you actually want.

You may need sharper positioning, better use of your existing relationships, and a more deliberate plan for the next stage of your practice.

Suggested next step:

Book A Solo Practice Triage & Tune-Up Session

or check out our Marketing Checklist here

Mostly Somewhat

This is where many good solo lawyers sit.

Things are not broken enough to cause panic, but they are not deliberate enough to build momentum.

You may have a decent reputation, a functioning website, some referrers and occasional marketing activity but it may all still be too dependent on bursts of effort

Suggested next step:

Book A Strategy Session

or check out our Marketing Checklist here

Mostly No

Your marketing is probably reactive.

That does not mean your practice is failing.

It means work may be coming in despite the system, not because of it.

The priority is to address unclear positioning, weak visibility, missed enquiries, poor follow-up, underused referrers and a lack of time to market properly.

Book A Strategy Session

or check out our Marketing Checklist here

For lawyers in Australia and worldwide building or strengthening a solo practice through marketing

Ippolito Advisory works with lawyers across Australia and globally who are setting up, strengthening or repositioning solo law practices.

That includes solicitors, barristers, consultant lawyers, sole practitioners and lawyers considering a move into sole practice.

Whether you practise in Melbourne, Sydney, Brisbane, Adelaide, Perth, regional Australia, remotely or somewhere else globally,

the same basic question applies:

Is your practice being marketed deliberately?

Want a clearer view of what is working and what is not?

If this self-assessment has raised questions about your marketing, referrals, intake, visibility or positioning, the next step is a practical conversation with us.

A direct look at where your practice is now, what may be holding it back, and what should be addressed first.